SnapSDR vs 11x: Which AI SDR Is Right for You?
Both platforms leverage AI to accelerate sales, but they solve fundamentally different problems. Here's an objective look at when to use each.
SnapSDR
Inbound Demo Agent
11x
Outbound AI SDR
Overview
11x is an AI-powered outbound sales platform. Their flagship product, Alice, is a digital SDR that automates prospecting, cold outreach, and lead qualification through email and LinkedIn. It's designed to replace or augment your outbound sales motion.
SnapSDR takes a completely different approach. Instead of chasing cold prospects, SnapSDR captures high-intent inbound leads by joining Google Meet calls and delivering personalized product demos instantly - within 60 seconds of a prospect clicking "Book a Demo."
These tools aren't competitors in the traditional sense. They serve different stages of the sales funnel and can actually complement each other.
Three Key Differences
Familiar Interface, Immediate Trust
11x communicates through cold emails and LinkedIn messages - channels where AI-generated content is increasingly filtered out or ignored. Prospects are skeptical of automated outreach.
SnapSDR joins Google Meet - a familiar, trusted interface everyone already uses for work. When prospects see a face on a video call presenting your product with slides and browser demos, it creates genuine engagement. There's no "is this a bot?" suspicion because the interaction feels natural and valuable.
Lifelike Avatar with Rich Tooling
11x's Alice operates purely through text - emails and messages that can be engaging but lack the richness of a real sales conversation.
SnapSDR is a multimodal AI agent with a lifelike avatar that can navigate Google Slides, control browser-based product demos, respond to voice interruptions ("skip to pricing"), and answer complex questions in real-time. It's not just conversational - it's demonstrative.
Self-Learning Context Graph
11x optimizes email sequences and messaging based on response data - typical outbound playbook optimization.
SnapSDR builds a context graph from every demo: what questions prospects ask, which slides get engagement vs. skipped, objections raised, and where demos succeed or fail. This implicit data capture - with no CRM entry required - creates a flywheel where each demo makes the next one better. Over time, you develop compounding intelligence about how buyers actually evaluate your product.
Feature Comparison
| Capability | SnapSDR | 11x |
|---|---|---|
| Primary Use Case | Inbound demo automation | Outbound prospecting |
| Google Meet Integration | ✅ | ❌ |
| Live Video Presence | ✅ | ❌ |
| Slide Navigation | ✅ | ❌ |
| Browser-Based Demos | ✅ | ❌ |
| Cold Email Automation | ❌ | ✅ |
| LinkedIn Outreach | ❌ | ✅ |
| Voice Conversation | ✅ | ❌ |
| Self-Learning Context | ✅ | ⚠️ |
| 24/7 Availability | ✅ | ✅ |
| CRM Integration | ✅ | ✅ |
When to Use Each
Choose SnapSDR when:
- →You have inbound demo traffic you want to convert faster
- →Your demos are repeatable and slides/browser-based
- →You want to capture implicit buyer intelligence
- →You need 24/7 demo coverage across time zones
- →Building trust through video interaction matters
11xChoose 11x when:
- →You need to scale outbound prospecting
- →Cold email is a core part of your sales motion
- →You want AI to handle initial lead qualification
- →LinkedIn outreach is important for your ICP
- →You're building pipeline from scratch
Our Verdict
These tools solve different problems. 11x is excellent for teams that need to scale outbound prospecting and don't have enough SDRs to handle cold outreach. It automates the top of funnel.
SnapSDR is for teams that have inbound demo demand but can't respond fast enough. Every day you make prospects wait 3-7 days for a demo is a day competitors can get in front of them. SnapSDR captures that high-intent moment with instant, personalized demos.
The Bottom Line
If you need outbound automation, 11x is a solid choice. If you want self-improving AI that captures high-intent inbound leads with instant demos via a familiar video interface, SnapSDR is built specifically for that. Many teams use both - 11x to generate leads, SnapSDR to convert them.
Ready to convert inbound leads faster?
See how SnapSDR delivers instant, personalized demos that build trust and accelerate your pipeline.