SnapSDR vs Artisan: AI Employees for Different Jobs
Artisan builds AI employees for outbound sales. SnapSDR builds AI agents for inbound demos. Here's how to decide which you need.
SnapSDR
Inbound Demo Agent
Artisan
AI Employee Platform
Overview
Artisan has built Ava, an "AI Employee" that handles outbound sales development. Ava automates lead research, email personalization, follow-up sequences, and LinkedIn outreach. The vision is replacing human SDRs with AI workers for outbound prospecting.
SnapSDR is purpose-built for a different problem: converting inbound demo requests into qualified pipeline. When a prospect clicks "Book a Demo," SnapSDR joins a Google Meet call within 60 seconds and delivers a personalized, interactive demo with slides and browser walkthroughs.
Both are AI agents, but they operate at opposite ends of the sales funnel - Artisan generates interest, SnapSDR converts it.
Three Key Differences
Video Presence vs Text Outreach
Artisan's Ava works through email and LinkedIn - effective for outbound, but impersonal. Prospects know they're receiving automated messages, which can create skepticism.
SnapSDR appears on Google Meetwith a lifelike avatar, presenting your product in real-time. This isn't a chatbot experience - it's a video call where an AI demonstrates your product, answers questions, and builds the trust that closes deals. The familiar video interface creates genuine engagement.
Rich Tool Integration
Ava's strength is research and personalization - finding information about prospects and crafting relevant messages. But the interaction stays in text form.
SnapSDR is equipped with production-grade tools: Google Slides navigation, browser control for live product demos, voice interruption handling, and real-time Q&A. When a prospect says "show me the dashboard," SnapSDR can actually click through and demonstrate. This interactive capability delivers immediate value that text-based agents can't match.
Continuous Self-Learning
Artisan optimizes based on email engagement metrics - open rates, replies, and booking rates. Standard outbound optimization.
SnapSDR captures deep demo intelligence: which slides resonate, what questions get asked, where objections arise, and how demos convert. This data feeds a context graph that makes every subsequent demo better. Your AI learns from every conversation - what works for enterprise buyers vs. SMB, which features drive "aha moments," and where demos typically stall. This compounding intelligence is a moat that grows with usage.
Feature Comparison
| Capability | SnapSDR | Artisan (Ava) |
|---|---|---|
| Primary Focus | Inbound demo conversion | Outbound prospecting |
| Video Call Presence | ✅ | ❌ |
| Google Meet Integration | ✅ | ❌ |
| Live Product Demos | ✅ | ❌ |
| Slide Presentation | ✅ | ❌ |
| Cold Email Sequences | ❌ | ✅ |
| LinkedIn Automation | ❌ | ✅ |
| Lead Research | ⚠️ | ✅ |
| Voice Interaction | ✅ | ❌ |
| Demo-Based Learning | ✅ | ❌ |
| Instant Engagement | ✅ (<60 sec) | ❌ (async) |
When to Use Each
Choose SnapSDR when:
- →You have inbound demo requests you can't serve fast enough
- →Your product benefits from visual demonstration
- →Building trust through video interaction is important
- →You want AI that learns from every demo conversation
- →Capturing demo intelligence matters for your team
ArtisanChoose Artisan when:
- →You need to build outbound pipeline from scratch
- →Cold email is your primary acquisition channel
- →You want AI to handle prospecting research
- →Scaling outbound without hiring SDRs is the goal
- →Your sales motion starts with cold outreach
Our Verdict
Artisan and SnapSDR solve different problems. Artisan is building the future of outbound - AI employees that can research prospects, craft personalized outreach, and book meetings. It's powerful for teams that rely on cold outreach.
SnapSDR focuses exclusively on the moment of highest intent: when someone requests a demo. Instead of making them wait days, SnapSDR delivers an instant, personalized experience that builds trust and accelerates deals.
The Bottom Line
If you need outbound AI employees, Artisan's Ava is a compelling option. If you want self-improving AI that captures high-intent inbound leads with instant video demos - creating trust through a familiar interface - SnapSDR is built for exactly that. The two can work together: Ava generates interest, SnapSDR converts it.
Ready to convert inbound leads faster?
See how SnapSDR's self-learning AI delivers instant demos that build trust and accelerate your pipeline.